Website Streaming Audio Uses

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Streaming audio is becoming more and more common with successful websites that are able to draw a considerable amount of visitors and most importantly, retain them in the long term. With streaming audio, you are literally providing the visitor an option to consume or use the content through their choice. Today’s world and the market that we each and everybody are a part of is all about choices. Your use of streaming audio is only limited to your imagination and in case you are a little short of ideas or needs some brainstorming to start anew, then have a look at some scenarios where you can employ streaming audio for your benefit.

1. Personal Introduction – You have a personal website or a blog where you want to introduce yourself which includes but not limited to your name, where you live, what you do and what all are you interested in. Is it wonderful when you can speak a little bit about yourself and the whole world can listen to it ? . It also facilitates a direct interaction between you and the visitor whom you do not want to lose. You might be thinking that a video is more appropriate, well, you need to sit in a good background with proper lighting, well groomed and dressed and also add along with this the effort towards a well edited clip. You can record an audio introduction about yourself even in your underwear and nobody is going to know it unless you boast it.

2. Give an Interview – You have in course of time, became an expert in your field which each and every one should be looking at, and you are requested to give an interview. You can give a written transcript of the interview BUT there is an enormous amount of authenticity if visitors can listen you speaking out on their favorite topic.

3. Welcome new visitors to your site – Nothing can be as impressive, inspiring, unforgotten and confidence boosting as a welcoming streaming audio message that you can put on your site for new visitors. You can simply put a “Thanks for visiting www.yoursite.com” in text but imagine the difference that makes when you see a “Thank you” message pasted on to the door of a store and when the store owner comes to you and thank personally for coming to his store. An audio message can be the difference between a one time and a loyal visitor.

4. Customer/Fan testimonials – Many a time, you would want to sell products like software or e-books which is how most monetize their sites. A customer testimonial is an indispensable, inseparable, inevitable yet the most forgotten part of a sales copy. Consumers throughout history have relied upon the recommendations and reviews of others while arriving at decisions and when they hear a voice form a real human who says that the product is good or effective or does what it claims to be, then it subjectively assures him and provides the confidence to buy the product.

The author of this article is a freelance ghost writer specializing in search engine vulnerable and keyword optimized web content for rational and reasonable rates. He is available for custom and tailor-made assignments and please feel free to contact him at http://www.jimmy.gs/contact-me/whereabouts/

How to Add Streaming Audio to Blog?

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According to Verisign, the global registrar for all websites ending with .com, there are around 180 million domains registered all over the world as on April of 2009. Whether all of them are active and alive with relevant content cannot be neither confirmed or denied and it is fairly safe to assume that a considerable portion of these are either parked, forwarded or just kept in safe custody by companies to avoid abuse of their reputed brands as well as hard earned goodwill. Out of this, around 70 million are blogs which to some extent, can be considered as alive if not updated on regular basis. So if you are the proud owner of a blog like me, then we are two among this 70 million or proverbially, two drops in an ocean.

Some blog for fun, some to scam, companies blog to spread brand awareness, some want to showcase their talent and others to make a living. Whatever may the purpose be, your blog should have to stand out from the crowd in delivering the content. Adding streaming audio to your blog is one way you can deliver content differently. By virtue of their dynamic nature, blogs are very good at getting indexed faster by search engines rather than their static counterparts. There is a lot of software out in the internet that claims to stream audio but, a few of them are in fact, capable of doing it. Most software simply links to a remote audio file which is exactly NOT how streaming audio works.

Contrary to conventional perception, it is the process that undergoes in creating compressed encoded files that is difficult rather than embedding it to a specific part of your website. Making streaming audio practical and accessible to all users depends upon the underlying format/program. Audio files can be encoded in Java as well as flash with both of them having their own ups and downs. However, the crowd favorite seems to be flash based streaming audio by virtue of its availability in 94 percent of computers worldwide that are connected to the internet. The element of flexibility, interactivity through a vast selection of customizable players that can be branded to seamlessly blend with the websites that hosts them also tilts choice towards flash based streaming audio. The compressed encoded files are uploaded to your web hosting account via ftp and in the case of blogs, is referenced from there into the post or page where you want the audio player to appear. Some software will only let you to reference files from the same server whereas others allow you to reference files from anywhere over the internet. So before you buy the appropriate streaming audio software, do some math on not only your present requirements but about audio streaming applications that may arise in the near and foreseeable future.

The author of this article is a freelance ghost writer specializing in search engine vulnerable and keyword optimized web content for rational and reasonable rates. He is available for custom and tailor-made assignments and please feel free to contact him at http://www.jimmy.gs/contact-me/whereabouts/

Why Market Your Online Business With Audio?

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Let’s face it, keeping your marketing mix fresh can be a real challenge. You’ve done the article marketing thing. You’ve planned email marketing campaigns, promotions, joint ventures, linking, ebooks, advertising, giveaways, and maybe even direct mail. What’s left? What can you do to interact with your customers, engage and excite them, and encourage traffic and promotion? The answer? Audio marketing.

Here’s how audio can enhance your online business marketing plan.

Marketing with audio enables you to personally connect to your audience. Ever turn to the last page of a book to see what the author looks like? I do that all the time. What about visiting a web page and searching the about us page so you can learn a little bit about who runs the business? I do that too and I’d like to think I’m not just a voyeur and that I am like most people and I want to connect a little bit with the companies I shop from and interact with.

When you provide an audio on your file, you give visitors the opportunity to hear your voice and connect with you for a few seconds. You can use your audio file to say hello, to tell them a little bit about yourself and why you created your company or to jump right into a sales pitch and tell folks why your product or service will change their lives. When they hear it from you, they may be more likely to believe it.

One suggestion when you’re creating your audio file is to consider making listening to it optional. I only say this because many people surf online when they’re not really supposed to. Maybe their at work or at the library or even at home while they’re watching television and the last thing they want is to click on your site and have your voice, as wonderful as it is, break the silence. It’s a dead giveaway to their boss that they’re not working and it can be irritating if they’re surfing in a quiet location.

When you include an audio file on your business website, consider your visitors and maybe add a button they need to click on to listen to it. Another option is to test which works better, an audio that begins 30 seconds after they’ve arrived on your site or an audio they have to click on. That way you know you’re meeting your customer’s needs.

Another reason to use audio is that it is a fantastic medium to offer free products like an audio tutorial. A free MP3 is an excellent trade for an email address. Additionally, there are now many information based websites that offer tons of written content and also tons of audio tutorials. Visitors can click on the links to listen to the material and learn, they can download it to their computer to listen to later or they can transfer the audio file to their MP3 player and listen to it when they’re in the car. They can also share it with friends and increase the exposure of your company.

Audio tutorials are excellent however what about audio books, audio reports, recorded interviews, recorded workshops and more.

Audio is incredibly cost effective.

In fact, there are many tools on the web that make creating an audio file and embedding it on your website virtually cost free. Audio programs like Audacity, which is an open source program, enables you to record telephone interviews or conference calls and save them as MP3s. You’ll need a few tools like a simple converter but they generally cost less than $50.00.

Additionally, it only costs you to produce the file once but you’ll be using it hundreds, or maybe even thousands, of times. AND when you create an audio file in the form of a CD giveaway the production costs are extremely minimal. That being said, the majority of people prefer digital audio files which is more cost effective for you. One thing to consider when creating an audio file is that it needs to be quality. If people cannot hear you or understand you, or they’re hearing your dog barking in the background, then you’re going to lose credibility and the effect you’re going for.

One of the benefits of audio is that it is easy to convert print into audio. For example, let’s say you have a report that has done well as a content piece, transferring it into an audio file is as easy as speaking into a microphone.

When recording print copy, it is important to make sure you sound natural. A great way to do this is to read it aloud a few times to get the hang of the copy and then ad lib. Read the copy like you’re talking to a friend. Add contractions, pauses, and even a joke or two where appropriate. If you’re not comfortable with this task or the project just isn’t turning out how you want it to, consider hiring a voice to record the copy for you.

It is also really easy to take an audio file and transfer it into a print product. For example, you can interview an expert and market that audio, have it transcribed and sell the transcribed product or give it away as a separate promotion. Your only cost is the cost of transcription – about $15/hour.

Podcasts are growing by leaps and bounds, now you can easily reach your audience weekly via your voice, rather than via email Ezines. Podcasts are viral and can be shared and recommended by fans and they’re an excellent, cost effective way to communicate with your audience on a regular basis.

There are so many reasons to use audio to market your business. It’s cost effective, easy to use, interactive and it enables you to communicate directly with your customers on a more personal level. It’s a great tool. Include it in your marketing plan today!

Jeremy Gislason is a leading expert on membership sites, marketing and online business. Check out the world’s leading client and content management system to skyrocket your sales at http://www.memberspeed.com

Audio Streaming – How to Succeed

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Background

Streaming multimedia is a form of multimedia, which itself is media that uses different forms of content. Combinations of text, audio, still images, animation, video, and interactivity content forms are typical modes of multimedia presentation.

The streaming variant is being sent, in a continuous flow, to the user of the content by the streaming provider. In this context, examples of the content stream include audio and video.

The streaming refers to the method of delivery of the content flow rather than to the nature of the content. Apart from telecommunications networks, most systems for delivering content are either streaming, such as radio and television, or non-streaming, such as audio CD’s, video cassettes, and books. The term ‘to stream’ means, quite simply, to deliver media in this particular manner.

History

The first attempts were made, in mid-20th century, to display media on computers. However, due to the high cost and very limited capabilities of computer hardware at that time, development did not proceed at any pace for many years.

By the 1990s, personal computers had become sufficiently powerful to display a variety of media forms. The main technical problems associated with streaming at that time were:

“Having sufficient CPU power”, which refers to the central processor, that can execute computer programmes, “and also bus bandwidth”, which is the capacity of the system to transfer data over a connection, “in order to support the required rates of data flow.”

“Creating low latency”, which allows delays too swift for human detection between an input being processed and the corresponding output providing real time characteristics, “interrupt paths in the OS”, or operating system, “to prevent buffer underrun”, which occurs when a buffer, which is a storage device used to compensate for a difference in rate of flow of data between devices used to communicate between two devices or processes, is fed with data at a lower speed than the data is being read from it.

However, computer networks had still not developed fully, and so media content was normally processed over non-streaming channels, such as CD ROM’s. Between the late 1990s and into the next century, there were significant advances in the internet, such as:

An increase in network bandwidth, especially in the last mile, which referred to the final leg of delivering connectivity from the communications provider to a customer.

Greater access to networks, especially the internet.

The application of standard protocols and formats, such as TCP/IP, HTTP, and HTML.

Significantly greater commercialisation of the Internet.

With the advent of powerful home computers and advanced operating systems, these advances in computer networking enabled streaming media to become a practical and affordable proposition for the nation at large.

Another advance was the introduction of stand-alone Internet radio devices, which are hardware devices that receive and play audio from internet radio stations or the user’s PC or other embedded media servers. For the first time, this provided listeners with the ability to listen to audio streams without the requirement of a PC.

In general, multimedia content is large, so media storage and transmission costs are still significant. In order to compensate for this, media is generally compressed, such as in a ZIP file format, which provides compression, and also acts as an archiver, storing many source files in a single destination output file, for both storage and streaming.

A media stream can be either on demand or live. In the case of on demand streams, the content is stored on a server for long periods of time, and is available for transmission on request. Live streams, on the other hand, are only available at one particular time, such as in a video stream of a live sporting event.

Audio Streaming – How To Succeed

Peter Radford writes Articles with Websites on a wide range of subjects. Audio Streaming Articles cover History, Development, Multimedia, Protocols.

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Audio Streaming – How to Succeed – Part 2

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Protocol Issues

Designing a network protocol which supports streaming media can be quite involved.

The following issues are noteworthy: Protocols called Datagram, such as the User Datagram Protocol, send the media stream as a series of small components of data. Although this is simple and efficient, the protocol does not contain any provision to guarantee delivery of the data stream. In fact, the onus is placed on the user to detect any loss or corruption in the data, and to reinstate such data using error correction methods. If some of the data is lost, the media stream may incur what is called a dropout.

The following protocols have been particularly designed to deliver streaming media over networks: Real-time Streaming Protocol, Real-time Transport Protocol, and the Real-time Transport Control Protocol.

Dependable protocols, such as the Transmission Control Protocol, ensure the correct delivery of each bit in the media stream. However, in order to achieve this, they use a system of timeouts and retries, which makes them more complex to implement. The downside is that when the network suffers from is a loss of data, the media stream is put on hold while the protocol handlers detect the loss and retransmit the missing data. By buffering the display data, it is possible to reduce this effect quite noticeably.

When using Unicast protocols, an alternative copy of the data stream is sent from the server to each user. Unicast is most commonly used for most Internet connections. However, it does not perform well when large numbers of users want to view the same program at the same time. When there are many recipients receiving Unicast content streams independently, there tends to be data replication with consequent server/network loads. Even when the streaming content is the same as that provided by the associated streaming server, there will still be a requirement for multiple connections from the Unicast Connections.

However, Multicast protocols were developed in order to minimise this sort of replication. Such protocols send just one stream from the source to a group of recipients. Whether Multicast transmissions are feasible depends on the network infrastructure and type. One possible downside of multicasting is the loss of the ability to utilise video on demand. In the case of continuously streaming radio or television material, the user will be unable to control playback. The use of servers with the ability to cache, digital set top boxes, and buffered media players are all methods which will tend to limit this problem.

The ability to send a single data stream to a number of end users on a computer network is available with IP Multicast. Since routers and firewalls must allow the flow of data destined for multicast groups, this must be considered when deploying IP multicast.

In the case of educational, government, and corporate intranets where the organization that is serving the content has control over the network between server and recipients, then routing protocols such as IGMP and PIM can be used to deliver stream content to multiple LAN segments.

Arranging for pre-recorded streams to be sent between computers forms the basis for Peer-to-peer (P2P) protocols. In this way, the server and its network connections are free from experiencing bottlenecks. There are, however, certain matters that may need to be resolved when using of such an arrangement. These include technical, effectiveness, accuracy of data, and various legal issues.

Audio Streaming – How To Succeed

Peter Radford writes Articles with Websites on a wide range of subjects. Audio Streaming Articles cover History, Development, Multimedia, Protocols.

Website has many more Articles.

View his Website at: audio-streaming-how-to-succeed

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Audio Streaming – How to Begin Streaming Audio

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Audio streaming is the ability to listen to audio over the internet while it is downloading instead of waiting for a download to complete before you hear it. As an example, many videos online play while they are downloading, and you can see this by a bar moving behind the playback progress bar on the video. Audio streaming is most frequently used through live broadcasts of information, videos and some music.

In order to receive audio streaming to your computer, there are a few essentials that you computer must have. Your computer must have a sound card in order to receive sound from the place you want to stream your audio from. You should also have either a set of headphones, or speakers, whichever you prefer. You will not be able to hear the audio coming through your computer without headphones or speakers.

In order to productively use audio streaming, you will need some basic programs to stream your audio through. Some good programs to use are Winamp, Windows Media Player and RealPlayer. There are many different file formats, so be sure you check with each of these programs to determine what kinds of files they play. As an example, you will need to add a helper application, also known as a plug-in, to Winamp to play certain files, like OGG files. Neither Windows Media Player nor RealPlayer can play these file types, so depending on how extensive you plan to stream your audio, you will want to choose a program that is versatile.

Once you have found the ideal program for your audio streaming, you will be able to listen to streaming audio from any source on the internet. If you choose, you can also record what you hear and create sound files to play back at your leisure. It can be fun looking for different audio streaming sources to listen to, take note of what your interests are and you can subscribe to live broadcasts, stream music from internet radio, games, videos, and any other source that has audio and does not make you wait for a download to complete to begin listening.

The best programs for audio streaming don’t have any associated costs with them, so be sure to search around for the best free audio streaming programs that you can try. Most programs are very user friendly and have useful help tips if you need assistance with your streaming audio. You can also find forums, chat rooms or other discussion areas that are organized to help you answer your questions.

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Downloadable Audio Books Rapidly Rising in Popularity

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Digital audio books have rapidly gained in popularity over the last few years due to their convenience. In the past listening to audio books meant having to deal with multiple cassettes. Tapes were cumbersome and made it inconvenient to listen to a long story. Also cassette tapes could be troublesome due to the fact that they were so prone to damage from heat, etc. When CDs entered the picture they certainly changed the world of audio books for the better. However CDs were still cumbersome and inconvenient albeit less so than tapes.

What has truly revolutionized the audio book industry is downloadable digital audio books. You just can’t beat the convenience of a digital file for a good number of reasons. For one thing, you no longer have to worry about storing and caring for a bunch of cassettes and CDs. You certainly can’t scratch a digital file or break it! Now you can listen to your audio books anywhere you like with an iPod or other mp3 player. You can even listen on your PC or Mac if you like. And for listeners who occasionally require CDs (such as car stereos that don’t have an iPod input) digital audio books are the best of both worlds as they can be easily converted to a standard audio CD.

Nowadays you can find nearly every genre in audio format, from fiction to business to children’s books. And with publishers rapidly releasing both new titles and old classics you’re sure to find nearly all of the titles you would want.

Choose from over 60,000 downloadable audio books at TheAudioBookStore.com

The Best Online Audio Services Out There – Our Recommendations

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In an online world where resources abound and the choices are limitless, it’s hard to decide which services to go with and which would best serve your needs. When it comes to online audio services, there are two online audio services that top the list.

The first was…

The first is AudioGenerator.com. As far as we know, AudioGenerator was the first Flash online audio button for commercial purposes. If you don’t already have it, or would like to try it out first, you can get a free trial version from alexaudio.com. Audio Generator makes it easy for you to stream audio to your website without you having to buy expensive equipment or have any technical knowledge.

The second was…

Audio Acrobat is the second online audio service we’re recommending. This audio service does a very good job and has a very user-friendly interface. It gets a five-star approval for not only being a good audio service, but also a strong video and podcasting service. It supports the full range of media types – MP4, MP3, WAV – the list goes on. And it has an extensive range of services that makes it ideal for almost any job you have.

Those are the two best that we know of

While there are other online audio services out there, these are the best that we know of. If you search, you are sure to find more. However, of the ones we know, these have the highest number of users and are reliable, hence our recommendation. Others lack enough users for us to have confidence in their reliability. Whether you’re looking for a service for commercial purposes or desiring one with an easy-to-use interface, one of these two recommendations should be able to meet your needs.

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How to Fall in Love With Audio Interviews

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I want you to fall in love. In love with recording audio interviews. And I’m going to tell you if you want to make money doing something you love, you should do audio interviews. With Audio Interviews you can package them and sell them.

I’m going to give you a perfect example about how to do this. There’s a website called Tunecore and these guys are doing exactly what I’m teaching. I have no idea who they are, but they have all kinds of information products, audio downloads, they interview experts and the gentleman who asked this, he loves musicians, I would say start interviewing musicians. Let’s say he interviews ten musicians about their career as a musician. What do you think someone will pay more for?

Those two interviews with those musicians and what they love about their career and what their life is like and how many gigs they play? Or what if you did ten interviews for musicians on how to get a number one song or how to do mastering; how to master your songs. Or how to do marketing or how to publish your digital music. An interview on vinyl, creating vinyl records and selling old LPs. Or mixing your music for the best potential sales on copyright issues.

These are subjects that the business of the music industry, I think, would have a lot more appeal and bring a higher dollar volume than actually the lifestyles of different musicians.

So I would tell him start interviewing experts within the business music industry. It’s a huge niche. These guys, I remember looking at what of their seminars because these guys – their niche – is teaching about publishing your digital songs so musicians who create a series of songs it’s not really all about albums anymore, it’s about that one track, that one hit, and it’s about how to market your song.

It was interesting to me because I wanted to learn from music about how to get distribution on an audio interview. It’s not music but it’s still an audio content and their distribution system would work the same way for me and I’ve looked at their seminar. They were selling an online training for about $10,000. So I would tell this guy, go to Tunecore, look at what they’re doing and model it. Their niche is digital music. Maybe you can model something for maybe vinyl music, LPs. I think albums are getting back in fashion with a lot of the younger kids today.

Michael Senoff is a sought-after Internet marketer, interviewer and business coach with more than 50,000 students on four continents. For a limited time he is giving away free over 120 hours of in-depth audio interviews with some of the richest and most successful marketers, copywriters and business experts in the world at his famous website http://hardtofindseminars.com

Build Your Business Online – Is it the Tools Or Your Website Causing the Problem?

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You’ve decided you want to add audio to your website to improve the visitor’s experience. You made your decision because your visitor’s experience is important to you plus you realize the better your visitor’s experience the better your conversion. Audio is a win-win.

However, when you decided to act on your decision you quickly discover you had more questions than answers. You probably wondered:

How do I create the audio recording?

How do I get the recording to play on my website?

Is there a way to get an audio recorder on my website so all visitors can listen to the recording without leaving the page?

There are a number of ways to create your recording. You can download free software and use a USB headset to create your recording using your own computer. You can use a phone service including free ones that allow you to call the phone service and make your recording.

Once you make your recording you either have an audio file on your computer or you download your audio file from the recording service. To use the audio file on your website you will want an mp3 file. Some of the phone services provide a wav file instead. When that happens you will need to convert your file to an mp3 file.

Now it’s time to connect the audio file to your website. This is the point where many a website owner will encounter some frustration. There are a number of tools you may have used to create your website. Perhaps you have a WordPress website or a Joomla website or some other type of website. Some website platforms are easier than others when it comes to adding an audio player to your website.

When it comes to using your website to build and promote your business I say pick your battles and base your decisions on their financial merit. If you aren’t making money from your website at this point I’d wait until the dollars you invest in your website are returned by a factor greater than one. Then if you’re having trouble overcoming the technical challenge of figuring out how to add an audio recorder on your website rather than wasting valuable time on it I’d go to a paid service that creates this html code for you so all you have to do is insert the code on your webpage and presto you have an audio player.

Until you get to the point where your website is profitable simply upload your audio file to your website then create a link on the page where you want the audio played to the audio file. When the visitor clicks on the link a new page will open and the default player on the visitor’s computer will provide a recorder for the user.

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