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The average visitor to your web site is using a computer with audio capabilities. It’s easy to take advantage of this capability by using recently introduced techniques. Now you can use audio to ad impact to your message and make bonds stronger with your visitors. Years ago web audio was basically a frill consisting of musical fanfares or sound effects. You can use audio to engage more of your prospect’s senses. Communicate with sound, instead of visitors just reading your message and looking at your picture. A recording of a client explaining their satisfaction with your product in their own words is the next best thing to a face-to-face referral. If you include a photograph of the individual speaking the testimonial, it’s far more powerful that written testimonials.
Gain impact when you deliver “your satisfaction guaranteed” to them in your own voice. Keep your messages as concise and short as possible. Invite visitors to “click here” and listen to your voice. Playback longer events with streaming audio.
Allow your visitors to maintain control. Some experts suggest not to just begin playing your message at the beginning, when your page loads. Others have the message play as soon as the page loads. It’s a toss up as to what technique to use.
You may decide to play the message in the beginning or you may like to suggest to visitors that they can hear your message upon clicking. I’ve seen the same results from both methods. It’s up to you. I remember when audio was futuristic. Internet audio is now here to stay. Actually Video has taken over where by you have not only sound but moving pictures. You can set yourself apart from your competition with sound. It’s all about adding more for the visitor’s senses.
These are quick things that you can immediately do. I explain more technical things in my other writings. Glen P John invites you to witness a new Automatic Money Making System
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